Agencies are idea hubs. When a brief comes through, possibilities seem as endless as an island’s shoreline. However, in a very real world, many ideas are thrown out of the window on basis of practicality. But as the cookie crumbles, some of these ideas are potentially worth a million pounds, and then some. We find that most of the ideas are given the boot because they are beyond the scope of man. They are more machine, more matrix-ish if you will. Enter digital advertising.

The writing’s already on the wall and probably has been there years before you read this. However, as days go by the potential of this medium of advertising grows from strength to strength. It all started with simple banner ads and has matured to include the awesomeness factor. Digital gives ideas boosters, not just wings. They let them fly freely between media collecting eyeballs, smiles and monies. Most advertisers today look at an integrated marketing option and frankly that’s brilliant but not exciting. It’s probably the tested formula of releasing your proverbial 30 second TVC first on YouTube and then on TV. The method has come out on trumps but frankly that’s not what an integrated idea is.

An idea is called integrated once you have various media powering the idea in symphony.  When the end result of the idea will not be evident without one medium and we’re not saying just digital. However, digital will play more than a protagonist’s role, if you will.  Why? Because that’s how you’re reading this and that’s how you will probably share this post. Possibilities are endless when you have an advertising concept centered on digital. Nothing is impossible. Except maybe holograms. Oh wait…