On the night of May 1, 2011, our Twitter dashboard went haywire. A hefty number of tweets addressed to a @ReallyVirtual. Curiosity got the better of us and as we warmed ourselves to a bright new day, so did the world. @ReallyVirtual is a Twitter handle of a man who describes himself as ‘An (of ) laptops’ who ‘accidentally’ live-tweeted the covert operations that eventually led to Osama Bin Laden being killed in the bombings. Have a look at @ReallyVirtual’s overnight shot to Twitter-fame. Similar stories of citizen journalism emerged form the Tweets of @Ghonim during the Egyptian crisis. Twitter has emerged as the new BBC, CNN and everything in between.
If one were to track the trends on Twitter in the last month or so, he could quite easily trend the track of human behaviour.
Charlie Sheen barely setup a twitter account and within 24 hours before shattering a ‘tweecord’ of 1 million fans in the shortest time-span! Not far behind were @KanyeWest and talk show host @ConanOBrien.
It is of popular belief that Charlie Sheen goes hand-in-hand with controversy and some would also say the same with Kanye West and a few other celebs like Britney Spears (who won the race to a 5 million followers!). A man with half a wit could say that people like controversies. Partly true, but is sparking a controversy the only way to set a footprint on Twitter or Facebook? Nope.
People are not frivolous. Period. And people make up social media. In an earlier post, we had commemorated the superhero-esque nature of social media. From attracting donations to volunteers, social media has put the ‘human’ back in social.
What does this mean in context to marketing on Twitter or Facebook? Should your tweets be controversial or sensational in order to garner followers? We think not.
People love things that add value to their life. Be it in terms of fun (through gossips, celebrity antics, games et al) or through news, or even through stuff they can use (CP+B’s idea of the Best Buy’s innovative Twelp scheme). Find what aspect of your product adds value to your audience, simply tweengineer a strategy and you will have a winner.
Tweet value and you shall be followed. That is the only Twitter commandment.